Trust ID for marketing leaders
Make every interaction customer-aware
Recognize who is there, understand what they want, preserve where they came from, and activate the right next step before the login, form, or checkout.
A private briefing for
growth and marketing teams
of customer journeys start and end before you know who it is.
They browse, compare, return, and signal intent while the context that would let marketing respond is still fragmented — or arrives too late.
Source · Dynamic Yield anonymous-visitor benchmark (97–98%)
Knowing who — or what — you’re looking at is getting harder.
Regulation
Stricter than ever
Consent, deletion, and opt-out rules continue to narrow how identity can be retained and used.
Platforms
Walled gardens
Apple, Google, and Meta increasingly decide what a brand can see and measure about its own customers.
Machines
of web traffic was automated in 2025.
Customer recognition is breaking down.Marketing is paying for it.
40%
Acquisition spend going back to existing customers
54%
Shoppers marketed products they already bought
95%
More triggered revenue when recognition improves
Trust ID
A richer customer signal, from the very first visit.
One intelligence layer for recognition, prediction, attribution, and activation across the marketing stack you already have.
Before identity
66
journey and intent signals
After permissioned match
234
data points on one living record
One record · delivered to website · media · lifecycle · CRM
Before login
We already know they’re back, what they want, and what to do next.
Trust ID sees the earlier journey your current stack cannot reconnect — and turns it into a live signal while the decision is still happening.
Live signal
Visitor 8F2A
Customer state
Returning customer
Third visit this week · Not logged in
Purchase intent
91 / 100
Current interest
Outerwear
Recent signal
Abandoned cart
Original source
Paid social
Next best action
Customize landing page · Trigger offer
Action, not another dashboard
Tell the systems already doing the work what to do next.
Trust ID adds customer context to your existing stack. It does not require a rip-and-replace.
Next best actions
Visitor 8F2A · returning customer
Personalize the page
Website
Suppress from prospecting
Meta Ads · Google Ads
Resume the abandoned cart
Klaviyo
Enrich the customer record
Salesforce · CDP
New device. No cookie. The revenue still knows where it came from.
New browser, direct return, expired UTM — the original source stays connected until the outcome arrives.
Day 1
Paid social
Source captured
Day 4
Direct return
No UTM, still recognized
Day 9
New device
Cookie long expired
Day 12
Conversion
Journey still connected
Revenue credited to Day 1 · Paid social campaign
$184.00Commercial lens
What better recognition can change.
Three illustrative scenarios based on composite ecommerce profiles.
Emerging
~25K monthly visitors
+$11.5K
Modeled annual impact
+1.19%
conversion lift
−3.07%
modeled CAC
Mid-market
~250K monthly visitors
+$257K
Modeled annual impact
+146
orders / month
+$13.9K
revenue / month
Large ecommerce
~3M monthly visitors
+$3.05M
Annual revenue
+2,115
purchases / month
+$1.22M
media savings / year
Illustrative modeled scenarios, not customer results. Actual impact varies with traffic mix, recognition rate, baseline conversion, media spend, and activation strategy.
Every customer ID gets smarter — and more valuable — with every visit.
before identity
after identity
one customer record
66+168=234
Designed for what comes next
Recognition runs on permission, not exposure.
Consent travels with the signal.
Approved consent, preferences, and context move with the record so every destination knows what it may use.
Humans separated from bots.
Trust scores segment automated and human activity so the intent your team acts on means something.
Ready for agent-mediated journeys.
As agents browse and transact, Trust ID is building toward connecting authorized activity back to the customer it represents.
A focused validation
See who’s on your site in 30 days
Start with one property, one lightweight tag, and a clear readout of the customer recognition, intent, attribution, and economic opportunity.
What the test answers
Recognition
How much of the journey can we reconnect earlier?
Intent
What high-intent behavior is invisible today?
Economics
Where are the conversion, media, and attribution opportunities?
After validation
Growth plans begin at $1,599/month. Enterprise is scoped to usage and deployment.