THE TRUST ID PLATFORM

Know your customers.
Act when it matters.

Recognize visitors, reconnect their journeys, and take action. Build on that foundation with buyer intent, enrichment, and connected activation.

Full platform access at every plan size.

INSIDE THE TRUST ID PLATFORMREAL PRODUCT TOUR

Recorded application walkthrough. Current screens may differ.

DISCOVER NEW DEMAND

Find new buyers.
Before they visit.

Go beyond website recognition. Research intent can help you discover eligible buyers already exploring what you sell, and build audiences around that interest.

FROM RESEARCH TO REACH

01Find an active research topic
02Identify eligible people and accounts
03Build and activate an audience

Research and audience workflows depend on available signals, permissions and supported connections.

01

Start with a topic

Choose the categories, brands, or problems relevant to your buyers.

02

Discover who's researching

Find eligible people and companies, even without a prior site visit.

03

Check your existing leads

Look up recent research interest for eligible contacts or company domains you already know.

04

Build an audience that stays current

Combine research topics and fit, then use approved refreshes, exclusions and destinations.

People researching your category

Person-level intent · Company-level intent · Topic discovery

A more precise buying window

Research strength · Audience momentum · 14-day person trend signals

Connected activation

Prospect audiences · Visitor + intent segments · Suppression + refresh

Discover eligible people and companies by research topic, evaluate intent strength and trends, and build focused audiences. Available data and destinations vary by permissions and configuration.

Explore intent depth

01 / RECOGNIZE

Recognize the demand you already have.

Know who's there, including eligible people and companies who have not filled out a form.

Most teams can see a page view, campaign source, and device. They still cannot tell if a visitor is a returning prospect, known customer, or decision-maker. Trust ID brings identity and on-site behavior together where a permitted match is available.

Trust ID identity intelligence

HOW IT WORKS

01Connect your site
02See eligible matches
03Understand the journey

Person and company resolution

Link eligible website visits to the person and business behind them when a permitted match is available.

Near-real-time visitor events

Use the supported event APIs to work with recent pages, timestamps, referrals, and interactions.

Flexible identity outputs

Work with available person, company, and enriched profile fields as permitted by the selected service tier.

Deduplication and prioritization

Distinguish repeat activity from new people and focus on richer matches where available.

Addressable traffic quality

Separate the traffic that can be resolved from unresolved events and available bot classifications.

Consent-aware deployment

Use supported site installation, collection controls, and privacy disclosures for the applicable region.

Explore the full recognize capability list

Person and company resolution

Link eligible website visits to the person and business behind them when a permitted match is available.

Near-real-time visitor events

Use the supported event APIs to work with recent pages, timestamps, referrals, and interactions.

Flexible identity outputs

Work with available person, company, and enriched profile fields as permitted by the selected service tier.

Deduplication and prioritization

Distinguish repeat activity from new people and focus on richer matches where available.

Addressable traffic quality

Separate the traffic that can be resolved from unresolved events and available bot classifications.

Consent-aware deployment

Use supported site installation, collection controls, and privacy disclosures for the applicable region.

02 / DISCOVER + UNDERSTAND

Find people researching what you sell.

Go beyond your website to uncover in-market people and companies, research topics, and changes in buying interest.

A pricing visit tells you someone looked at your offer. It cannot tell you what categories they are researching elsewhere or how their interest is changing. Person-level topic research adds a second lens to the context you already know.

Trust ID intent and audience intelligence

HOW IT WORKS

01Pick your topics
02Find who is researching
03Focus on momentum

Person-level topic lookup

Start from an eligible email or LinkedIn URL to retrieve available research topics and intent scores.

Company-level intent

Start from a company domain to explore the research activity and topics associated with an account.

Topic-to-prospect discovery

Start with a research topic and find eligible people or companies currently researching it, even before they visit your site.

Research strength and recency

Interpret available high, medium, and low intent indicators alongside recent activity and data freshness.

Person-level research trends

Use available 14-day person intent trend signals to understand whether research interest is accelerating or fading.

Audience momentum and history

Review in-market audience counts and changes across supported historical windows, including company-level trends.

Topic taxonomy and multi-topic discovery

Choose relevant topics across categories to identify new prospects and accounts. Available taxonomy and field coverage depend on provider access.

Intent data freshness

Use the signal date and dataset window when interpreting intent. A one-day lookup differs from a multi-day intent audience.

Explore the full discover + understand capability list

Person-level topic lookup

Start from an eligible email or LinkedIn URL to retrieve available research topics and intent scores.

Company-level intent

Start from a company domain to explore the research activity and topics associated with an account.

Topic-to-prospect discovery

Start with a research topic and find eligible people or companies currently researching it, even before they visit your site.

Research strength and recency

Interpret available high, medium, and low intent indicators alongside recent activity and data freshness.

Person-level research trends

Use available 14-day person intent trend signals to understand whether research interest is accelerating or fading.

Audience momentum and history

Review in-market audience counts and changes across supported historical windows, including company-level trends.

Topic taxonomy and multi-topic discovery

Choose relevant topics across categories to identify new prospects and accounts. Available taxonomy and field coverage depend on provider access.

Intent data freshness

Use the signal date and dataset window when interpreting intent. A one-day lookup differs from a multi-day intent audience.

03 / ENRICH

Build a fuller picture of each customer.

Append eligible business, consumer and cross-identity attributes where they make a decision better.

A contact record with only an email is difficult to segment and act on. A company name without firmographics leaves sales guessing. Trust ID is preparing embedded enrichment powered by Versium so growing teams can add the attributes relevant to their use case from one workflow.

Versium integration planned, pending agreement

HOW IT WORKS

01Start with a known record
02Choose what to add
03Review the match

Business contact enrichment

Add permitted contact details and known professional fields to eligible records.

Firmographic profiles

Append available industry, business size, estimated sales, location, and domain context.

Consumer contact and demographic context

Select eligible contact details, demographic groups, and lifestyle or interest attributes where appropriate.

Business-to-consumer crosswalks

Request authorized consumer contact details linked to a known professional identifier.

Consumer-to-business matching

Discover eligible business affiliations or work contact context starting from approved consumer identifiers.

IP-to-domain enrichment

Associate eligible business IP addresses with available company domains and firmographics.

Audience matching and hygiene

Explore supported online audience append, email validation, deduplication, and suppression utilities.

Predictive scores

Investigate optional propensity and prediction attributes in the Versium portfolio, subject to agreed endpoints.

Explore the full enrich capability list

Business contact enrichment

Add permitted contact details and known professional fields to eligible records.

Firmographic profiles

Append available industry, business size, estimated sales, location, and domain context.

Consumer contact and demographic context

Select eligible contact details, demographic groups, and lifestyle or interest attributes where appropriate.

Business-to-consumer crosswalks

Request authorized consumer contact details linked to a known professional identifier.

Consumer-to-business matching

Discover eligible business affiliations or work contact context starting from approved consumer identifiers.

IP-to-domain enrichment

Associate eligible business IP addresses with available company domains and firmographics.

Audience matching and hygiene

Explore supported online audience append, email validation, deduplication, and suppression utilities.

Predictive scores

Investigate optional propensity and prediction attributes in the Versium portfolio, subject to agreed endpoints.

04 / ACTIVATE

Bring the intelligence into your business.

Build, refine, suppress and connect useful audiences to supported customer workflows.

Growing teams rarely need more untargeted campaigns. They need a clear way to combine the people already showing interest with what they know about those customers, then deliver that intelligence to the channels their team uses.

Trust ID intent and audience intelligence

HOW IT WORKS

01Choose your audience
02Refine by intent and fit
03Apply exclusions

Topic and ICP filters

Combine intent topics with job function, seniority, company size, industry, and geographic rules.

Reusable prospect segments

Build and reuse defined personas, account lists, and intent audiences for relevant campaigns.

Audience previews and exports

Preview available contact and company composition, then export approved audience outputs.

Website-visitor audience builder

Create eligible segments from identified site visitors, selected page paths, visit windows, and other supported criteria.

Visitor + research intent intersection

Find people who visited your site and are also researching topics relevant to your product, where signals match.

Include, exclude, and suppress

Intersect intent audiences with visitors, exclude known customers or uploaded lists, and focus on the buying window.

Scheduled audiences and exports

Refresh selected audiences on a supported schedule, with approved delivery paths to media destinations, files or connected systems.

Audience delivery and media activation

Use permitted audience delivery for programmatic advertising. Full campaign creation and pause controls may remain in the provider UI or require assistance.

Explore the full activate capability list

Topic and ICP filters

Combine intent topics with job function, seniority, company size, industry, and geographic rules.

Reusable prospect segments

Build and reuse defined personas, account lists, and intent audiences for relevant campaigns.

Audience previews and exports

Preview available contact and company composition, then export approved audience outputs.

Website-visitor audience builder

Create eligible segments from identified site visitors, selected page paths, visit windows, and other supported criteria.

Visitor + research intent intersection

Find people who visited your site and are also researching topics relevant to your product, where signals match.

Include, exclude, and suppress

Intersect intent audiences with visitors, exclude known customers or uploaded lists, and focus on the buying window.

Scheduled audiences and exports

Refresh selected audiences on a supported schedule, with approved delivery paths to media destinations, files or connected systems.

Audience delivery and media activation

Use permitted audience delivery for programmatic advertising. Full campaign creation and pause controls may remain in the provider UI or require assistance.

Traffic and inventory quality

Apply available invalid-traffic, made-for-advertising-site, and brand-safety safeguards where supported.

Buyer-journey context

Explore available exposure, on-site engagement, research interest, and conversion events to understand a journey.

REAL ACTIONS IN THE TRUST ID APP

You found the opportunity.
Now make it count.

Put website experiences and team notifications to work when a visitor's actions tell you they're interested.

REAL PRODUCT: WEBSITE ACTIONS

26-SECOND DEMO

Welcome visitors back

Acknowledge their return and pick up with relevant context.

Help complete a form

Offer a timely next step after someone abandons a form.

Nudge a ready buyer

Surface a booking link or helpful message when interest is high.

Alert your team

Let someone know when a high-intent prospect needs attention.

The app also contains experiment and holdout tools intended to compare changes with the original page. A lift is not guaranteed, and results depend on real traffic, conversion events, and eligibility. Some actions require compatible page paths or a booking destination.

Full-access pricing

05 / MEASURE + PROTECT

See what matters. Know what's real.

Journey continuity

Know when customers return, what they explored, and how their activity develops.

Measurement

Connect available engagement, original attribution and outcomes in your reporting.

Traffic quality

Distinguish eligible human, bot and agent activity, and make more informed decisions.

Sovereign customer data

Your data is not used by embedded providers to build identity graphs for other customers.

Programmatic activation

Access approved DSP audience delivery and associated measurement where the integration supports it.

Campaign + inventory insights

Review supported campaign match rates, delivery, site or device patterns, and media quality signals.

Advertising measurement and campaign analytics are documented provider capabilities. Availability in Trust ID depends on the relevant contracted integration and phased rollout.

FULL DEPTH, NO FEATURE GATES

The same platform for everyone.

Start with a seven-day trial and plans from $49/month. Enterprise scales volume, custom implementation and support.

Capabilities require relevant data, valid permissions, and supported integrations. Optional enrichment sources and media workflows depend on the enabled deployment; some setup is assisted.