New in-market buyer discovery
Find eligible people and companies researching your category before they reach your website.
Find who is in-market
← PRODUCT
AI AUDIENCES + BUILT-IN DSP
Reach buyers while interest is high.
Build audiences with AI or your own rules. Use approved identity and live intent to reach relevant buyers through Trust ID's DSP.
7-day free trial · Plans from $49/month
INTENT INTO MEDIA
01
Understand live intent
Connect what eligible buyers browse, compare, and research to recognized identity.
02
Build the audience
AI creates audiences, or your team defines its own rules from identity, attributes, and intent.
03
Retarget with the DSP
Activate approved audiences through supported inventory with relevant campaigns.
AI-created or admin-built audiences, connected to live intent and a built-in DSP.
INTENT INTO MEDIA
01
Understand live intent
Connect what eligible buyers browse, compare, and research to recognized identity.
02
Build the audience
AI creates audiences, or your team defines its own rules from identity, attributes, and intent.
03
Retarget with the DSP
Activate approved audiences through supported inventory with relevant campaigns.
AI-created or admin-built audiences, connected to live intent and a built-in DSP.
01 / AI AUDIENCES
Know who's ready to buy.
AI or your team builds the audience.
Trust ID connects identity, customer data and live intent. Let AI create distinct audiences, or define your own criteria and activate the groups that matter.
AI-created audiences
Use customer identity, pages visited, products considered, research topics, buyer readiness, and business goals to create distinct audiences.
Let AI build the right group
Admin-built audiences
Create and refine audiences directly from eligible visitor attributes, customer data, research interests, on-site activity, and rules you select.
Build it yourself from approved signals
Audience refresh
Update eligible groups as new visits, research topics, or purchase-intent signals arrive. Delivery cadence varies by destination.
Keep it current
BEYOND YOUR USUAL AUDIENCE
Who's already paying attention to your brand?
Discover eligible influencers, celebrities and athletes engaging with your site, or expressing research interest relevant to your business.
01 / ON YOUR SITE
Recognize who's visiting.
See when eligible matched visitors, including creators, celebrities or athletes, are active on your site.
02 / RESEARCH INTENT
Find who may be interested.
Identify eligible people researching relevant topics, even if they haven't visited your site.
02 / BUILT-IN DSP
Don't just build an audience.
Put it to work.
Retarget eligible buyers through Trust ID's DSP using their current interests. Refresh approved audiences, suppress recent customers, and measure what follows.
Live intentAI or admin-built audienceDSP retargeting
Live-intent retargeting
Reach eligible known visitors again based on what they're showing interest in, not just the fact they visited.
Retarget based on what matters now
Built-in programmatic DSP
Activate approved audiences for supported programmatic campaigns through Trust ID's integrated media capabilities.
Activate through the DSP
Customer suppression
Avoid spending acquisition budget on matched customers and recent purchasers where campaign and inventory settings support exclusion.
Stop reacquiring existing customers
Measurement + attribution
Connect supported DSP reporting, audience activity, and identity-based customer journeys to understand eligible outcomes.
Understand the results
IN PRACTICE
From signal to action.
01
Researching a category
AI can group eligible in-market buyers by the topics and products they're actively evaluating.
02
A visitor compares products
Trust ID can use permitted, observed interest to build a relevant retargeting audience.
03
A customer already purchased
Approved suppression rules help avoid repeating acquisition ads to eligible matched customers.
More precise audiences. Less wasted spend.
Campaign launch, spend controls, media inventory, and reporting depend on the DSP deployment and approved configuration. Some media setup is assisted.