High-value visitorsLive
VIP customerHigh valueDetected
CreatorInfluenceDetected
ExecutiveDecision-makerDetected
01
High-value customer detection
Find VIPs, creators, executives, and other high-value customers the moment they appear.
Know the customer earlier. Carry the relationship everywhere.
Identity, permission, intent, and context connected before login and across every interaction.
5,000+ sites poweredIdentity infrastructure footprint
1B+ signals processed monthlySignal volume
12M visitors analyzed monthlyMonthly reach
Microsoft ISV PartnerPartner status
Infrastructure footprint reflects the underlying identity platform powering Trust ID. Trust ID customer deployments are reported separately.
From first signal to action — and beyond.
01
First signal
Return visit
02
Recognized
Customer state created
03
Enriched
Up to 234 data points
04
Activated
Site · CRM · Media
05
Beyond
Digital · Physical · Agentic
What marketing teams can do with Trust ID
Six ways to turn existing traffic into customer intelligence your team can act on.
VisitorCompanySignal
VP EngineeringFintechHigh intent
Director, PartnershipsMediaReturning
Senior BuyerRetailQualified
02
B2B opportunities already on your site
Turn site traffic into pipeline by surfacing buyers, partners, investors, and decision-makers already on-site.
Executives78%
High-income households64%
Major metros58%
Home owners61%
$142K
Avg. household income
35–44
Median age range
03
Personas + audience intelligence
See who your customers actually are — role, location, household, wealth, interests, and more.
AudienceAction
High intentPersonalize
Known customerSuppress
VIP / creatorRoute
Returning prospectNurture
04
Segmentation + personalization
Build audiences from identity and live intent, then personalize while the customer is still active.
Prospecting audienceDecisioning live
Known customer
Exclude
Bot / non-human
Exclude
New prospect
Keep
05
Known-customer + bot suppression
Remove known customers and non-human traffic before acquisition spend is wasted.
Paid social
Source
Return visit
Journey
Conversion
Outcome
Original source remains attached to the eventual outcome.
06
Attribution across sessions
Keep the original source attached across return visits, devices, and eventual conversion.
Persistent identity
Recognition is only the beginning.
Trust ID creates a persistent customer state that carries identity, permission, memory, and context forward as customers move across brands, websites, devices, physical spaces, and AI-mediated interactions.
Identity
Know who is moving
The customer stays recognizable as the relationship crosses interfaces.
Permission
Carry what is allowed
Consent and approved use stay attached to the customer state.
Memory
Keep what happened before
Source, behavior, intent, and prior interactions remain connected.
Context
Preserve what matters now
Current intent and customer state can move forward instead of resetting.
CMO | Global Consumer Brand
“Trust ID fundamentally changed how we understand and engage with our customers.”
Composite CMO feedback · Global consumer brands
Emerging
~25K monthly visitors
Revenue impact+$7.3K
Media savings+$4.1K
CAC−3.1%
Mid-market
~250K monthly visitors
Revenue impact+$166.7K
Media savings+$89.3K
CAC−5.0%
Enterprise
~3M monthly visitors
Revenue impact+$3.05M
Media savings+$1.22M
CAC−6.1%
Modeled against traffic mix, recognition rate, baseline conversion, average order value, and media spend. Illustrative composite ecommerce profiles, not customer results.
HiLite physical intelligence
BetaCustomer identity doesn’t stop at the browser.
On-premise computer vision detects permissioned interactions such as dwell, product pickup, and return-to-rack, then binds those physical signals to the same persistent customer state when allowed.
Dwell + engagement
Understand where attention happens in a physical environment.
Product interaction
Capture permitted pickup, consideration, and engagement signals beyond the POS.
One customer state
Connect approved on-premise behavior back to the digital journey already known to Trust ID.
Agentic identity
Know when an AI agent is acting for your customer.
Private beta
Separate human, bot, and agent traffic today. Connect trusted agent activity back to the customer next.
01
Recognize the customer
Know the customer behind the journey.
02
Recognize the agent
Know when software is acting for them.
03
Connect them
Carry trusted activity back to the customer.
Persistent identity across environments
Digital. Physical. Agentic.
Different interfaces. The same identity, permission, context, and memory.
Digital
Web · Apps · Commerce
Recognize before login, preserve source and intent, and act while the customer is still active.
Physical
Retail · Hospitality · Events
Attach permitted on-premise engagement and behavior to the same customer state.
Agentic
Shopping · Service · Enterprise agents
Know when software is acting for a customer and preserve authorization, intent, and outcome.
How much valuable demand is your website leaving unseen?
Run a 14-day Trust ID Opportunity Audit. We identify recognized visitors, high-intent demand, B2B opportunities, and customer intelligence that may be sitting outside your current activation flow, then size the gap using your own economics.
Your traffic. Your economics. A measurable opportunity gap.